SPEAKER

Gerard Cuenca Ginesta (Data & Innovation Manager - UEFA)

Presentation in preparation...

Turning Data into a Strategic Asset [EN]

09/30/2026 | 16h00 -> 16h40 | Room E

Forum: AI & Data

Sports organisations generate massive amounts of data every day yet transforming that information into real business value remains a major challenge.
In this session, we will navigate on how modern sports organisations are evolving from simply managing data to building strategic data assets that support decision-making, innovation, and operational efficiency.
Using real examples from the sports industry, the talk will explore how organisations can structure, connect, and activate their data to create long-term strategic value.
Beyond sports, the session will also reflect on lessons applicable to any industry looking to become more data-enabled.

<< Back to list

Get last news!
Subscribe to newsletter

Thank you for your interest! Your registration has been successful.

I am interrested in : *

visit

exhibit

I have read the conditions of use of my personal data *

The user expressly agrees that the personal and business information collected by the Organiser (BY Connect SAS) when the user makes an enquiry via this form will be electronically processed in order to allow the complete organisation of the event, and that these data may be used for the promotion of any of the organiser’s events. These data are stored for 3 years.

In accordance with the law, as a visitor you have the right to access and rectify any information held about you. If you wish to exercise this right and obtain the information held about you, please contact BY Connect SAS by e-mailing rgpd@by-connect.com